Glossary

4 Color Process: Printing using Cyan, Magenta, Yellow and Black to produce a full color image.
4/0: Full Color on one side, Blank Back
4/1: Full Color on one side, Black Ink on Back
4/4: Full Color on all Sides
AQ: Abbreviation for Aqueous Coating: A clear water based coating used to seal and protect the printed sheet. This is available in gloss, satin (gloss + matte) and matte finishes.
Aqueous Coating: A clear water based coating used to seal and protect the printed sheet. This is available in gloss, satin and matte finishes.
Artwork: All computer files including layout, images and fonts needed to produce the final printed product.
ASCII Text File (.TXT): ASCII text file or .TXT is a file format is commonly used by clients to store mail list data. Bindery: All options available to a product after it has completed printing. This includes cutting, folding, drilling, etc.
Bitmap Images: Bitmap images, or raster images, use pixels to represent images.
Bleed: Artwork extended 1/8" on all 4 sides to allow for cutter variance.
Blind embossing: An image pressed into a sheet without ink or foil.
Bond: Paper grade used for letterhead and forms.
Book: Medium weight paper used for fliers, posters and inside pages of books. Available in both coated and uncoated finishes.
Brightness: The brilliance, or "whiteness" of a paper. The higher the number, the brighter the sheet.
C: Cyan: One of four colors used in Full Color Printing. C1S: Coated One Side: Sheet is glossy on front, flat with no coating on back.
C2S: Coated Two Sides: Sheet is glossy on both sides
Caliper: The thickness of paper measured in 1/1000". CMYK: Cyan, Magenta, Yellow, and Black: The four colors used in full color printing.
Coated paper: Smooth finish paper with a Matte or Glossy finish. Available in Book and Cover.
Color Correct: To adjust the values of process colors to achieve the desired overall color.
Cover: Heavy weight paper used for book covers, postcards, folders, etc.
Coverage: Coverage is the total amount of ink per sheet side, usually given in percentages.
Crop: To cut off parts of a picture or image.
CSV: Comma separated values or tab-delimited is a text file format that contains information separated by commas or tabs. This format is commonly used to store mail list data.
Cure: To dry inks and coatings after printing to ensure good adhesion.
Deboss: Deboss means to press an image into paper so it lies below the surface.
Density: The degree of color in an image or photograph.
Crop Marks: Printed lines showing the edges for trimming.
Crossover: Printing across the gutter or from one page to the facing page in booklets or other multi-page documents.
Die: Device made out of sharp steel that is used to cut irregular shapes,or to score, foil stamp, or emboss.
Die Cut: To cut irregular shapes using a die.
Direct to Plate: The transfer of information from a file directly to the plate, producing high-quality printed pieces.
DPI: Dots Per Inch: Term used in describing Resolution. Suggested image resolution for best print quality
is 300 dpi.
Drill: To punch holes in the printed sheet.
Emboss: Pressing an image into paper to create a raised image.
Estimate: Cost of producing a custom printing order.
Excel Spreadsheet (.XLS): Excel spreadsheet or .XLS is a file format commonly used by clients to store mail list data.
File Extensions: File extensions are three-digit codes at the end of a file name that indicate what format the file has been saved in.
Finished Size: Size of product after completion of all bindery options.
Flat Size: Size of product after printing and trimming, but before all other bindery options.
Foil emboss: The combination of foil stamping and embossing.
Foil stamping: Using a die to place an opaque metallic image on paper.
Four Color Printing: The process of combining four basic colors to create a printed color picture or colors composed from the basic four colors.
Gang Printing: The process of combining multiple print orders on one press run to minimize cost.
Gloss: Paper type with a shiny surface; best used with images.
Grain: The direction in which the paper fiber lie.
Grayscale: Grayscale is a strip of 256 gray values ranging from white to black.
Halftone: An image or other continuos tone that has been converted to dots for printing.
Hickey: Spots that appear in the printed image from dust or lint on blanket or plate.
High Res (Resolution): Images with a resolution of 300 dpi or greater.
Image: An Image is a computerized representation of a picture or graphic.
JPEG: File format used for images requiring less storage space than needed for other file formats. Please supply uncompressed for printing.
K: Black: One of four colors used in Full Color Printing Linen
Finish: Paper finish that simulates a linen cloth.
Low Res (Resolution): Images with a resolution less than 250 dpi.
M: Magenta: One of four colors used in Full Color Printing.
Matte: Paper type with a dull surface; best used with heavy text, and some images.
Micrometer: Instrument used to measure the thickness of paper.
Offset paper: Basic uncoated book grade of paper.
Offset Printing: Main printing techinique used on products offered on our site.
Offsetting: Images of one sheet transferring to sheet below it.
Opacity: The amount of show-through on a printed sheet.
Overprint: To print one image over another image, such as printing type over a screen background image.
Page: One side of a sheet.
Page count: Total number of pages in a book.
PDF: Portable Document Format is a file format developed by Adobe Systems to preserve all fonts, formatting, graphics, and colors of the native file into a universal document.
Perfecting press: A sheet fed printing press that prints both sides of a sheet in one pass.
Perforation: A line of small dotted holes for the purpose of tearing-off a part of a printed matter.
PMS: Pantone matching systems or PMS is a mixture of inks that will provide a specific color. This is used only on our 1/0 and 2/0 products.
Point: In paper, a unit of thickness equating 1/1000 inch.
Print Ready Files: Print-Ready files are digital artwork files that are 100% ready to print, requiring no adjustments.
Process Color: The process of combining four basic colors to create a printed color picture or colors composed from the basic four colors.
Proof: A PDF or Hard Copy showing a preview of art files submitted.
Quotation: Cost of producing a custom printing order.
Recycled Paper: Paper made entirely or in part from old paper.
Register Marks: Position marks on artwork to help keep printing in register.
RGB: Abbreviation for red, green, blue, the color mode used for viewing on monitors and screens.
Saddle stitch: Binding a booklet or magazine with staples in the seam where it folds.
Score: To pre-crease paper along a straight line so it folds more easily and accurately.
Self Cover: A book where all pages are made of the same stock.
Sheetfed Press: Press that prints sheets of paper, as compared to a web press.
Tab Delimited: Comma separated values or tab-delimited is a text file format that contains information separated by commas or tabs. This format is commonly used to store mail list data.
Testing website: Test The website
TIFF: Computer file format used to store images.
Trim marks: Printed lines showing the edges for trimming.
Trim size: Size of product after printing and trimming, but before all other bindery options.
TXT: ASCII text file or .TXT is a file format is commonly used by clients to store mail list data.
Uncoated Paper: Paper without clay coating applied.
Up: Printing multiple copies of same artwork on one sheet.
UV Coating: Liquid applied to a printed sheet, then bonded and cured with ultraviolet light.
Watermark: An image created in paper at the time of manufacture that can be seen by holding the paper up to a light.
Wove paper: Bond paper with a smooth finish.

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